The Advantages of WordPress
One of the reasons WordPress is so popular is that it is great for search engine optimisation and social media integration. It is also easy to use. I’ve used other Content Management System (CMS)s in the past which my clients have found difficult to use. I have other CMS systems up in favour of WordPress.
Google loves WordPress sites because of the site architecture (WordPress makes it very easy for Google to navigate around the site, with google friendly naming conventions and site map), and with appropriate plugins (for example Platinum SEO) WordPress sites automatically send out information to Google (and other search engines), every time new content is added to the site and frequent updates help improve Search Engine Optimisation (SEO).Wordpress sites are created so that each individual page and post of the site have their own metatags, so individual pages will be found by search engines based on their keywords).
Wordpress is the best platform for integrating social media. For example a twitter feed, which will show latest tweets on your website – helping SEO and also keeping people coming back to your site to see updates, so useful for those without a Twitter account. LinkedIn and Facebook status updates can be added in the same way.
Another really great Plugin for WordPress is ‘Sexy bookmarks’ which allows people viewing your site to post your content to Twitter, Facebook, LinkedIn and other social networks, giving you extra publicity and more links back to your site.
A WordPress site won’t cost much more than a static site, and even if you’re not intending on updating the site much in the near future, it does mean you can update and add to the site very easily without having it rebuilt. Even for just adding a new testimonial or recent news item, WordPress makes this much easier than a static site which isn’t built with a CMS.