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B2B content marketing is about building and transforming ideas into a variety of content that can be produced and distributed to boost brand awareness, thought leadership, and traffic in a way that encourages demand and lead generation, builds brand equity, and helps boost sales contributing to company growth.

Successful B2B content marketing features personalized, valuable content that appeals to prospects on their preferred channels and provides them with relevant information and solutions to the challenges they face. With the rise of digitization in B2B marketing, most content is currently found and shared online as digital content marketing.

Who Needs a Content Marketing Strategy?