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Blog

Welcome to my blog. Learn about creating content experiences that attract, convert, and retain your audience through every stage of the buyer journey.

B2B Content Marketing

B2B content marketing is about building and transforming ideas into a variety of content that can be produced and distributed to boost brand awareness, thought leadership, and traffic in a way that encourages demand and lead generation, builds brand equity, and helps...

What is search engine marketing (SEM)?

SEM is the process of making your website visible to search engines.Bringing consumers to your website and presenting them with content relevant to their needs.From a business perspective it is important to tailor the links and messages to make potential customers...

Why your business needs a content marketing strategy

Why your business needs a content marketing strategyIf you want your potential customers to find you, and help them make a buying decision, you have to create content that they are looking for when they’re researching their options.People use search engines to find...

How to get leads from LinkedIn

I’m going to share with you today how I use LinkedIn to generate leads for my business. I’ve dabbled in most of the main social media channels over the last few years, but found that the best one for my business is LinkedIn. Most of my inquiries come to me via...

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