by @KarlyEllis | May 18, 2023 | Content Marketing
Video marketing has become an essential tool for businesses of all sizes to engage with their target audience, increase brand visibility, and drive conversions. However, many small business owners often find themselves stuck when it comes to deciding what their videos...
by @KarlyEllis | May 15, 2023 | Content Marketing
Hyper-personalization is a marketing technique that tailors content and messaging to an individual’s specific interests, behaviors, and preferences. This technique goes beyond traditional personalization methods by leveraging data and advanced algorithms to...
by @KarlyEllis | Apr 6, 2023 | Content Marketing, SEO
Search engine optimization (SEO) is the process of improving your website’s visibility in search engine results pages (SERPs) to attract more organic traffic. Traditional SEO techniques involve optimizing on-page elements such as meta tags, header tags, and...
by @KarlyEllis | Mar 17, 2023 | Content Marketing
Power your SaaS funnel with persuasive copywriting Copywriting is the electricity that powers SaaS businesses through every stage of the custom journey. Acquisition: Many SaaS businesses get hung up talking about themselves and their features, but great messaging...
by @KarlyEllis | Mar 16, 2023 | Content Marketing, Uncategorized
Why your business needs a content marketing strategy If you want your potential customers to find you, and help them make a buying decision, you have to create content that they are looking for when they’re researching their options. People use search engines to find...
by @KarlyEllis | Mar 15, 2023 | Content Marketing
SEM is the process of making your website visible to search engines. Bringing consumers to your website and presenting them with content relevant to their needs. From a business perspective it is important to tailor the links and messages to make potential customers...
