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What is search engine marketing (SEM)?

SEM is the process of making your website visible to search engines.Bringing consumers to your website and presenting them with content relevant to their needs.From a business perspective it is important to tailor the links and messages to make potential customers...

Why your business needs a content marketing strategy

Why your business needs a content marketing strategyIf you want your potential customers to find you, and help them make a buying decision, you have to create content that they are looking for when they’re researching their options.People use search engines to find...